Kim shannon kim shannon, cfa, mba, has more than a quartercentury of experience as a value investor, serving since 2002 as chief investment officer and president of the firm she founded, sionna investment managers inc. Stock prices are influenced by human nature as much as a companys intrinsic value assets, earnings and cash flows. Note if the content not found, you must refresh this page manually. Ppt technology single page summary sheet powerpoint. Sionnas kim shannon on value investing morningstar. Download it once and read it on your kindle device, pc, phones or tablets.
Jun 14, 20 in my first article here on forbes, i suggested how entrepreneurs might get started. Suited for investors at all levels, the value proposition reveals sionnas. Download value proposition design pdf book by alexander osterwalder the value proposition canvas has two sides. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.
Creating value with the business model by shannon sage. A value proposition is a promise of value to be delivered, communicated, and acknowledged. Virtually a realtime news source crowdsourced relevance breadth of audience reach global engagements, but often lacking depth think of it like the antithesis of the atlantic. But when i ask designers this question, im met with a. We pick stocks when theyre trading much lower than our calculations. Smart use of capital is an important company attribute that value manager kim shannon looks for in building her stock portfolios. When your value proposition is refined, you can just copy the basic ideas from it word for word and build your marketing messages around them. Modernising the employee value proposition shannon chamber. Customer value proposition the ultimate stepbystep guide. Download for offline reading, highlight, bookmark or take notes while you read the value proposition. Oct 03, 20 the value proposition is where it all starts, or at least where it all should start. Alternatively, you can also download the value proposition design template as a word template from our website.
Formulating a good value proposition is an essential step for any startup and lies at the core of many of the other tools entrepreneurs need to develop, including market analysis, business modeling, finding funding and delivering an investor or customer pitch. It constitutes a valuable education in this field, addressing numerous topics that are either seldom discussed or usually touched on only briefly. Buy customer value proposition the ultimate stepbystep guide by gerardus blokdyk from waterstones today. It is also a belief from the customer about how value benefit will be delivered, experienced and acquired. The most effective value proposition template more often than not when ive asked first time entrepreneurs about their value proposition they often fumbled and launched themselves into a 15 minutes rant on how they do xyz, but could also do abc and pretty much anything else because well, their app is so awesome.
Value proposition design is a neverending process in which you need to evolve your value proposition s constantly to keep it relevant to customers. Oct 20, 2014 the authors of the international bestseller business model generation explain how to create value propositions customers cant resist value proposition design helps you tackle the core challenge of every business creating compelling products and services customers want to buy. It constitutes a valuable education in this field, addressing numerous topics that are either seldom discussed or. Thus concluded kim shannon s lively and frank comments on the selection and development of her winning team at sionna investment managers. Once the benefits of a product or service are clear, the firm must develop strategies that support the value proposition.
Value proposition design simplifies complex ideas into quickly readable illustrations with only the most practical, important details. Unlocking value propositions through shareholder engagement a european experience. As i have defined value proposition within this post, what works doesnt work for you or others. If youre looking for advice on how to make a fast buck and get an a. We start off quantitatively and then get into the fundamentals. The value proposition canvas vpc at the heart of value proposition design is the value proposition canvas, a simple template with made up of two sections that will help you specify a compelling value proposition and that can be slotted into the business model canvas if desired customer segment section right hand fill this out first.
Value proposition design speed summary brand genetics. Sionnas common sense path to investment success by kim shannon available from rakuten kobo. Things to consider when you develop your value proposition some questions to test with your customers. Kim shannon, cfa, mba, has more than a quartercentury of experience as a value investor, serving since 2002 as chief investment officer and president of the firm she founded, sionna investment managers inc. This article outlines how managers and consultants can use an existing strategy tool, kim and mauborgnes strategy canvas, to robustly test whether their firm is underperforming because it is 1 properly executing the wrong value proposition s delivery or 2 failing to properly execute the right. The contents of both canvases are exchangeable which can help you create better value propositions. Annual value investor conference at the university of nebraska, college of business.
Brynwood partners team, brynwood partners offers a unique value proposition in that approximately 75% of its investment team worked previously in operating roles, enabling the firm to serve as a dedicated partner and resource to its portfolio companies. What is your value proposition peter sandeen value. While rotman has been terrific about engaging its alumni over the years, a true homecoming had never been done. Kim shannon makes the case for relative value investing in her new book kim shannon, founder of sionna investment managers continues to build on her impressive list of. Today, well be looking at seven of the best unique value proposition examples weve come across. Youre a designer of course you know what your companys value proposition is. The value proposition by kim shannon seeking alpha.
Sep 07, 2016 improving board effectiveness so that directors can devote more time to forwardlooking or valuecreating issueswhile also remaining focused on compliance, operations, and socalled rearview mirror itemsmay require a change in the nature of board and director engagement with management teams and among directors, whalen said in the. Sionnas common sense path to investment success kindle edition by kim shannon. What would make your customers jobs or lives easier. How do current value propositions delight your customers. Brief excerpt from cfa institute on the value proposition followed by full book description. Click here for the first part, describing the approach to value investing at sionna. Use the following trigger questions to help you think of. The value proposition canvas vpcis a brainstorming toolto help you think through and honestly evaluatewhat it is your customersreally.
Sionnas common sense path to investment success por kim shannon disponible en rakuten kobo. The book is called the value proposition sionnas common sense path to investment success written by kim shannon cfa, mba. A businesss value proposition would be a summary of what a customer could expect to gain from using the business. Join facebook to connect with kim shannon and others you may know. Sionnas common sense path to investment success by kim shannon. The paper presents a deconstructivist view on online value. Possible project plan list top critical activities. Meclabs value proposition development certification. Recently arvetica facilitated a training workshop for a client on the topic of visualizing business models and value propositions in wealth management.
Well go over what makes them so compelling, some ideas for developing or refining your own value proposition, and things you should bear in mind when incorporating your value proposition into your website and marketing materials. Once youve found a worthy opportunity, building a compelling value proposition is often a great next step. Ok, you make great music, but whats your value proposition. We earn returns when they revert to intrinsic value. Sionnas common sense path to investment success kindle edition by shannon, kim. Sionnas common sense path to investment success ebook by kim shannon. The value proposition design canvas can be used sidebyside with the golden circle pitch canvas to test and turn your ideas into pitches. Kim shannon makes the case for relative value investing in. Kim has over 25 years of investment experience as a value. Click download or read online button to get value proposition design book now. When you ask yourself what does this all your stuff do for me the fan or potential fan. The value proposition tells each group of customers or potential employers why they should buy a product or service, vacation to a particular destination, donate to an organization, hire you, and so forth. Dec 07, 2006 in some of our consulting work we were asked to help describe in a more structured way a companys value proposition. The recipient of multiple accolades, she has brought her acumen to leadership roles with what is now known as cfa society toronto.
It shows you how your customers view you and your products. This export essentials guide introduces you to the key elements of a value proposition and what to consider when testing market fit. What quality levels do they expect, and what would they wish for more or less of. Visualizing business models and value propositions in. Sionnas common sense path to investment success ebook written by kim shannon. If youre looking to build wealth over time, kim shannon covers a common sense approach that sionna investment managers uses to manage money on behalf of its clients. Sionnas common sense path to investment success, by wellknown canadian practitioner kim shannon, cfa, covers a wide range of aspects of value investing.
Dec 21, 20 buy the kobo ebook book the value proposition. Kim shannon ebooks epub and pdf format kim shannon ebooks. She is the president and cochief investment officer at sionna, and was previously chief investment officer and senior vice president at merrill lynch investment managers. The value proposition is a great and rare inside look into the strategy and culture of a value based investment management firm that adds well onto the existing value. Without a strong value proposition, you might speak about your business and products in a way that doesnt resonate with your customers. Kim founded sionna in 2002 and has more than 35 years of industry experience. There are countless examples of successful and unsuccessful value proposition selection and communication attempts. Managers often struggle to determine why their firm is underperforming relative to its rivals. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. The aim of the event was to train participants in applying innovative and visual methods to analyze and compare business models and offers in in wealth management. The value proposition sprout performance marketing. This acclaimed book by kim shannon is available at in several formats for your ereader. Kim begins with a discussion of human nature and her value investing framework. Put simply, a value proposition is a statement about exactly what a company can expect to gain by hiring you both financially and physically.
Knowing where a project should take an organization, not just what its supposed to achieve, helps practitioners measure how effectively their initiatives are delivering their intended value. Understanding your value proposition and market fit. You will need to have an idea of the value proposition before approaching a partner. The purpose of the paper was to identify approaches to value proposition in online companies and their consequences for firm performance. Kim shannon mba 93, founder, president and cio, sionna investment management and author, the value proposition. If youre looking to build wealth over time, kim shannons new book covers a common sense approach that sionna investment managers uses to manage money on behalf of its clients.
Download pdf the value proposition sionna s common sense. The value proposition in order to be able to craft a value proposition that will result in an action, one must understand the psychology behind the perfect value proposition. A customer job could be the tasks they are trying to perform and complete, the problems they are trying to solve, or the needs they are trying to satisfy. My guest today is kim shannon, president, founder and chief investment officer of sionna investment managers, and to that, we can also add the title of author. The value proposition development online course includes. If youre looking for advice on how to make a fast buck and get an adrenalin high from investing, this book is not for you. The value proposition may develop as the partnership gets together.
If youre looking to build wealth over time, kim shannons new book covers a common. We start off quantitatively using models and downloading data on stocks to just scroll. The value proposition tells each group of customers why they should buy a product or service, vacation to a particular destination, donate to an organization, and so forth. Kim shannon ebooks epub and pdf downloads ebookmall. Sionnas common sense path to investment success ebook. Sionnas common sense path to investment success by kim shannon and publisher sionna investment managers inc save up to 80% by choosing the etextbook option for isbn. Apr 27, 2015 value proposition design shows you how to use the value proposition canvas to design and test great value propo sitions in an iterative search for what customers want. Free shipping and pickup in store on eligible orders. We actually think that the topic of capital allocation is right on the money, says shannon, president and chief investment officer of.
Sionna investment managers wealth management canada. This quote from brian woolf sums up the strategy that underpins what i believe to be the best method for creating the value proposition man is an economic animal. Youll learn more, in less time, and have fun along the way. Putting value in your value proposition is key to organizations differentiating themselves from the competition. Sionnas common sense path to investment success, by wellknown canadian practitioner kim shannon, cfa, covers a wide range of aspects of value. Value proposition canvas value proposition canvas the value of your proposition is where your product proposition intersects your customers desires why would anyone buy what you sell. Value propositions are used in business all the time.
We purchase from databanks, download the information, crunch through a model, and the model. The improved value proposition canvas adds elements from behavioural psychology and design thinking. Dec 02, 2011 formulating a good value proposition is an essential step for any startup and lies at the core of many of the other tools entrepreneurs need to develop, including market analysis, business modeling, finding funding and delivering an investor or customer pitch. She is the president and cochief investment officer at sionna, and was previously chief investment officer and senior vice president at merrill lynch investment. A great way to elaborate on the concept development is to use the minimum viable product canvas. Click download or read online button to the value proposition sionna s common sense path to investment success book pdf for free now. The laws of wealth ebook by daniel crosby 9780857195258. Use features like bookmarks, note taking and highlighting while reading the value proposition. She is the president and cochief investment officer at sionna, and was previously chief investment officer and senior vice president at merrill lynch investment managers canada.
If youre looking to build wealth over time, kim shannon s new book covers a common sense approach that sionna investment managers uses to manage money on behalf of its clients. Aug 30, 2014 the book is called the value proposition sionnas common sense path to investment success written by kim shannon cfa, mba. The value proposition sionna s common sense path to. May 18, 2017 you may think this is an easy question to answer. Defining the business value of a project during the planning process can give project leaders information they need to make smart decisions throughout execution. Click for the kindle version of the value proposition at amazon. Kim has over 25 years of investment experience as a value investor. This ebook is available in the following downloadable formats. Rotman alumni from far and wide descended on the community to reunite and reminisce. To do this we came up with a template as illustrated in the image accompanying this blog. The process to help you discover and articulate your own unique value proposition an explanation of how to identify, create, and use the three value proposition derivatives 4 sessions on value proposition theory, development, optimization, and. Posted on november 11, 20 july 14, 2016 full size 1024. Dont be surprised if at some point youre in a job interview and the job recruiter asks, what makes you special.
The recipient of multiple accolades, she has brought her acumen to leadership roles with what is now known as the cfa society toronto. Download value proposition design or read value proposition design online books in pdf, epub and mobi format. Sionnas common sense path to investment success by kim shannon at indigo. Oct 27, 2014 value proposition design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.
Click download or read online button to get the value proposition sionna s common sense path to investment success book now. Customer jobs trigger questions jobs describe the things your customers are trying to get done in their work or in their life. Kim shannon president, co cio, sionna investment managers canada macro value. If youre looking for advice on how to make a fast buck and get an adrenalin high from investing, this book is not f. If youre looking to build wealth over time, kim shannon s new book covers a common sense approach that sionna investment managers uses.
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